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Explore the latest on Shopping Ads, Merchant Center and e-commerce. Expert strategies, optimization tips and best practices.

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The Complete Labelizer Guide: Maximize Campaign Performance

Learn how to use Labelizer to segment your products into Heroes, Sidekicks, Villains and Zombies and increase your Shopping campaign ROAS.

Sara Ungaro3 Fevereiro 20268 min read

The main PPC priorities for 2026, based on insights shared by industry experts.

Google will deprecate the Merchant Center Content API in August 2026, replacing it with the Merchant API (v1). Learn what changes.

Seasonality adjustments allow you to signal expected short-term changes in conversion rates. Learn when and how to use them.

Discover 5 ways Manual Tagging helps you build cleaner campaign structures.

How to prepare your Google Shopping and PMax campaigns for the busiest shopping months of the year.

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