Wepuca

Terms and Conditions

March 14, 2025

1. Acceptance of Terms

These Terms and Conditions («Terms») govern the use of the Wepuca platform («Platform», «Service», «we», «us»), operated by Wepuca, Lda. («Wepuca», «company»). By creating an account, accessing or using the Platform, the user («User», «you», «your») fully accepts these Terms. If you do not agree with any provision, you must not use the Service.

2. Description of the Service

Wepuca is a SaaS (Software as a Service) platform for managing and optimising Google Shopping and Google Ads campaigns. Services include, without limitation:

  • Google CSS Partner: 20% CPC advantage through official partnership with Google
  • Labelizer: Automatic product segmentation by performance (Heroes, Sidekicks, Villains, Zombies)
  • Products AI: Product feed optimisation with artificial intelligence
  • Title Optimizer: Product title suggestions and optimisation
  • Price Benchmark: Comparative price analysis against competition
  • PMax Insights: Advanced insights for Performance Max campaigns
  • Google Merchant Center and Google Ads integration: Product, campaign and metrics synchronisation
  • Dashboard and reports: Performance, impressions, clicks, conversions and ROAS visualisation

The Service is available in multiple European countries and can be used by advertisers and agencies. Wepuca reserves the right to modify, suspend or discontinue features, with advance notice when applicable.

3. Registration and Account

To use the Service, the User must create an account by providing true and up-to-date information (name, email, password or authentication via Google OAuth). The User is responsible for maintaining the confidentiality of credentials and for all activities on their account. Wepuca is not responsible for losses resulting from unauthorised access.

The User must be at least 18 years old or the legal age in their country of residence to use the Service. By registering, the User declares they have legal capacity to enter into contracts.

4. Subscription, Trial and Payment

4.1 Plans and Pricing

The Service is provided on a monthly or annual subscription basis, according to the chosen plan (Starter, Pro, Business). Prices are published at wepuca.com/pricing and may be changed with 30 days' advance notice. Price changes do not affect the current billing period.

4.2 Trial Period

New users may benefit from a 30-day free trial, with no credit card required. During the trial, the User has access to the features of the chosen plan. The trial ends automatically or when the User activates a paid subscription.

4.3 Billing

Payments are processed by Stripe. Billing is in advance at the start of each period (monthly or annual). The User authorises Wepuca to charge the registered payment method. In case of payment failure, Wepuca may suspend access after notification.

4.4 Refunds

Except where required by law, subscriptions are non-refundable. In exceptional circumstances, Wepuca may, at its sole discretion, grant partial refunds.

5. Cancellation and Termination

The User may cancel the subscription at any time through account settings. Cancellation takes effect at the end of the current billing period; access is maintained until that date. After cancellation, data is retained for 90 days, after which it may be permanently deleted.

Wepuca may suspend or terminate the User's account in case of breach of these Terms, fraudulent use, non-payment or for convenience, with 30 days' advance notice when applicable. In case of serious breach, termination may be immediate.

6. User Obligations

The User agrees to:

  • Use the Service in compliance with applicable law and Google policies (Merchant Center, Google Ads)
  • Not use the Service for illegal, fraudulent purposes or that infringe third-party rights
  • Not attempt to access restricted areas, circumvent security measures or interfere with Platform operation
  • Keep account and connected store data up to date and correct
  • Obtain necessary authorisations to link Google accounts (Merchant Center, Google Ads) to the Platform

The User is solely responsible for the content of their products, campaigns and feeds. Wepuca does not validate compliance with Google policies.

7. Intellectual Property

All software, design, trademarks, logos, content and materials of the Platform are the property of Wepuca, Lda. or its licensors and are protected by copyright, trademarks and other intellectual property laws. The User does not acquire any rights over these assets, except the limited right of use granted by these Terms.

The User retains ownership of their data (products, campaigns, feeds). By using the Service, the User grants Wepuca a non-exclusive, worldwide, royalty-free licence to process, store and display such data in the context of providing the Service.

8. Limitation of Liability

To the maximum extent permitted by applicable law:

  • The Service is provided «as is». Wepuca does not guarantee specific campaign results, conversions or performance.
  • Wepuca is not liable for loss of revenue, profits, data or indirect, consequential or punitive damages.
  • Wepuca's total liability is limited to the amount paid by the User in the 12 months preceding the event giving rise to the claim.
  • Wepuca is not liable for acts or omissions of third parties (Google, Stripe, hosting providers) or for interruptions outside its reasonable control.

9. Indemnification

The User agrees to indemnify and hold harmless Wepuca, its directors, employees and partners from any claims, damages, costs and expenses (including reasonable legal fees) arising from breach of these Terms, use of the Service or infringement of third-party rights.

10. Applicable Law and Dispute Resolution

These Terms are governed by Portuguese law. Any dispute shall be submitted to the competent courts of Lisbon, Portugal, to the exclusion of any other.

For consumer users in the European Union, the consumer protection provisions of the law of the Member State of residence apply, including the right to use alternative dispute resolution mechanisms.

11. Changes

Wepuca may change these Terms. Substantial changes will be communicated by email or through the Platform with at least 30 days' advance notice. Continued use of the Service after the changes take effect constitutes acceptance. If you do not agree, you may cancel the subscription before the effective date.

12. General Provisions

If any provision is invalid or unenforceable, the remainder remains in force. Failure to enforce any provision does not constitute waiver. These Terms constitute the entire agreement between the parties regarding the Service.

13. Contact

For questions about these Terms: geral@wepuca.com

Wepuca, Lda.
Portugal